Media publishers will have an easier time posting live videos on Twitter as the online giant has just introduced its new live video API. The API will allow companies to sync and set up their professional video editing and broadcasting equipment to Twitter with more powerful integrations than the existing ones.

Even though Twitter declined to comment on this news, The Information revealed Twitter’s intentions beforehand. More leaked information previously reported that Telestream, Wirecast, and Livestream Switcher are just some of the API partners that will help publishers use the API.

So, what’s Twitter’s new API called?
*drum roll please*

The Producer API.

Of course, in honor of Twitter’s previous Periscope Producer, which worked in providing a URL for users to send their videos from specific software. It was more for vloggers and other amateur users to stream their videos directly from their equipment without too many engineering difficulties.

Now, Twitter’s new API is much more customizable and similar to Facebook’s current live video API, and allows a variety of equipment such as cameras, satellite vans, and so on to use third-party applications to sync with Periscope accounts, set up streams, start and pause broadcasting, and publish their live content directly into the social sphere.

Twitter is looking to opening its doors to big companies and professionals to broadcast better, polished, and more interesting content for users.
Twitter is the perfect platform for live streaming, rather than Facebook, Instagram, and Snapchat which have been boasting it for a while. Twitter is all about the immediate, the here and now, and its potential for live video streaming is enormous. With its new live video API the social media giant will surely obtain much richer content, allowing from small amateur posters to big broadcasting companies to stream their news live and spread information quickly and efficiently to followers and the general public.

If you would like early access to the Producer API you can register for the private beta version here.
What a time to be alive.

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